Search Engine Ranking

The search engine use dozens of factors to determine which site will rank the highest for specific keywords. The primary ranking factors that we evaluate from an overall perspective are the following:

1. The code of the website – (code optimization) the way the code is set up and how some of the code elements are used to build relevancy for keywords is what most people think of when they hear the words “search engine optimization”. Some of these code elements include META tags, robots tags, site accessibility tags, CSS, XML sitemaps, dealing with JavaScript, and the general code cleanliness.

2. Website Architecture – (structure optimization) the structure of the website is critical to achieving search engine rankings for two reasons. First, it is important to make sure that you pages and content are getting indexed (consistently crawled) by the search engine spiders. Second, the manner in which pages link together, especially the use of text links, is critical to help build relevancy for keywords.

3. Website Content – (content optimization) search engine algorithms are placing more importance than ever on the text content on the website. If a site hopes to rank for a specific keywords and phrases, it is critical that the site have readable text content with that keyword or phrase in the content. Mentioning a targeted phrase one time is not sufficient.

4. Link Popularity – (off site optimization) the search engines measure the popularity of your website by the amount and quality of websites that are linking to your site. If your site does not have competitive link popularity, it will not achieve top rankings for keywords. We look at the sites that are consistently ranking for you keywords and make sure that we build in enough link popularity so that your site can compete for rankings.

We provide optimization using our proven ETHICAL methodologies, but in the end, the rankings themselves are outside of our control. The following is referenced directly from Google’s site: http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=35291:

“Beware of SEO’s that claim to guarantee rankings, or that claim a “special relationship” with Google, or that claim to have a “priority submit” to Google. There is no priority submit for Google. In fact, the only way to submit a site to Google directly is by using the page at http://www.google.com/addurl.html. You can do this yourself at no cost whatsoever.”

Despite what you read, it is impossible for any company to guarantee you a #1 ranking in Google’s organic search engine results. However, we understand that you still want some assurance that you will get the best possible results by signing on with us instead of a lower-priced competitor.

SEO Treo has a stellar record of accomplishment of helping our clients increase their rankings and, more importantly, their sales through our optimization services. Even though there is no way we (or any other company) can guarantee a #1 ranking in Google, Yahoo! or Live (formerly MSN), we are willing to put our money where our mouth is by offering you our money back guarantee; If we do not achieve at least ten top 10 organic rankings, your initial SEO Set up fee will be refunded.