Google Site Maps

With Google Sitemaps you get:  Better crawl coverage to help people find more of your web pages 
            Fresher search results 
            A smarter crawl because you can provide specific information about all your web pages, such as when a page was last modified or how frequently a page changes 

We believe the key to editorial based natural rankings is through the direct training of editors whom create these static news articles.  When training the editors, they are able to understand from a search engines perspective how to appropriately write content to receive top rankings, thus helping the entire site within its inherent structure.